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Download Adobe Acrobat Reader Download Microsoft Word Viewer Download Microsoft Excel Viewer Download Microsoft Powerpoint Viewer. Susan Geringer, Chair Peters Business Building, Room BS in Business Administration - Marketing Option, B.
BS in Business Administration - Sports Marketing Option, B. The Department of Marketing and Logistics offers three options within the Bachelor of Science in the Business Administration degree program: In addition, four certificates are offered: The mission of the department is: Create alliances with the local business community to give our students 'real world' experiential learning in order to successfully compete with all major universities in California.
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The department is dedicated to providing students with opportunities for personal growth and professional development in a continually improving educational environment. Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service.
When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems.
They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing.
Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships.
Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
Logistics is associated with the movement, storage, and handling of materials and finished products.
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The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness.
Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services.
The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.
California boasts the largest number of sports organizations in the entire U. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry.
Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing.
The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation. Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers.
The list of potential employers includes, but is not limited to, all professional MLB, NHL, NBA, NFL, etc. Out of required units in options, 16 units should be taken at Craig School of Business. Any transferred course s should be taken at an AACSB accredited institution.
Students who transfer 3 units for MKTG S must complete one unit of service learning independent study at the Craig School of Business. Recommended for first semester juniors.
BA W or ENGL W. Learn how marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are how to make money when youre skint to facilitate satisfaction of consumer needs.
S sections include a service-learning requirement see Students for Community Service. S sections include a service-learning requirement see page Recommended early in the Marketing Option.
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A grade of C or better in MKTG S. Examination of the role of marketing research in management decision making, using the Internet as a source of information and as a marketing tool. Also covers the marketing research process, including questionnaire development, surveys, and how to understand and use statistical data analysis. Understanding of consumer individual and industrial behavior in the marketplace. Theories from sociology, anthropology, economics, and psychology are applied to behavior in the market place.
This understanding is then translated into more effective marketing strategy and tactics. Analyzes how firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of Logistics and SCM. Examines the management of the physical flow of products and information throughout the entire supply chain.
Operating, controlling, and forex day trading meaning an integrated logistics and supply chain management-oriented channel structures for globally competitive environment.
Customer Service and CRM, security and privacy. Inbound and outbound traffic management. Purchasing and supply chain management planning, policies, and procedures; purchasing organization; sources of supply, software for option strategies contract negotiation; value analysis; traffic management; quality assurance; inventory management; public purchasing; and legal and ethical aspects of purchasing.
Location, price, and promotion topics are enhanced with the buying and merchandising process, including buying planned stocks, style merchandising, and accounting and controlling systems. The focus is on promotion as a communications process and the intergration of fhn call option elements short term capital gain intraday trading the total strategy of the firm.
Students examine what makes promotions work, when and where to promote, and how stock market banzai utilize data from the Marketing Information System.
A practical look at building a marketing plan for the person or firm interested in the development of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new.
BA required for International Business Option only. Examination and evaluation of business policies and practices of firms engaged in world trade; the marketing area; organization, product, channels of distribution, marketing research, demand creation and other management problems.
Service strategies in industries representing 75 percent overwhelming majority of the national job market, including telecommunications, healthcare, financial services, fine arts, professional services, distribution, entertainment, and not-for-profit organizations. Emphasis is on the distinctive approach necessary for successful long-term marketing of services. Development and application of marketing strategies in sports and sports-related industries.
Focuses on forex nasdaq, segmentation, product icici bank forex card rates, pricing, auto best binary options strategy ever, consumer behavior, licensing, branding, and promotions in sports venues.
A key element of the course is a comprehensive group project. Marketing products and services using current internet technologies. Developing e-product, e-price, e-promotion, e-place strategies, e-marketing plan, and organization websites.
Promotional practices used in the field of Sports Marketing: Introduction to the principles and practices associated with marketing's role in the healthcare industry. Evaluation and implementation of marketing strategies within healthcare and software for option strategies environments.
60 second binary option tips halal strategies used in the U. The role of marketing in price determination and the critical impact that pricing has on profitability and product success. New product pricing, competitor price analysis, global pricing strategies, and legal considerations. Market characteristics, challenges, and business model for low income markets. Developing the market and improving quality of life by leveraging technologies, co-creating products, and using microfinance.
Subtle interrelations of regulations, technological innovations, policies, organizational and consumer behaviors in the pursuit of environmental sustainability; perspectives, meaning, goals, and assessment of sustainability; role of marketing in environmental sustainability. Last semester senior standing.
Integration put option on swap marketing with other functional areas of business. Focus is on strategic planning process and procedures leading to development of marketing plans, including financial analysis and budgeting.
Must be taken only at California State University, Fresno. Topics in advertising, consumer behavior, distribution, industrial procurement, marketing research, retailing, wholesaling. Requires hours of work at a pre-qualified, academically-related work station. When completing more than one internship for credit, students are required to do so in different sectors business, government or nonprofit.
Reflective journal, final report, and work station evaluation.
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy a the university's General Education requirements; b pre-business requirements, which include demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.
Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology.
The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding.
The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment. Demonstration of computer competency. Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.
Upper-division core requirements 24 units DS ; FIN ; IS ; MGT; MKTG S. Option requirements units The department offers three options: Grade Requirement A grade of C or better must be earned for each course used to satisfy the requirements for the major.
See Writing Requirements Note: Integrative course requirement 4 units MKTG The completion of the units as required by the option, the General Education requirements, special course requirements, and the electives which may include a minortotal the units required for the Bachelor of Science in Business Administration.
Take the following courses: The faculty of the Department of Marketing and Logistics is composed of individuals who have studied and pursued business careers and teaching extensively throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.
For faculty phone numbers and e-mail, see the campus directory. For more on the faculty, see the faculty pages. The faculty pages are updated by the department or program. A Roadmap identifies the specific set of courses students must complete in their major in sequential order.
Information on corequisites or prerequisites is listed along with other pertinent information to assist students in completing courses towards the major. Click here for roadmap. If you are looking for archived roadmaps, please click here. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates. Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.
The Craig School of Business is proud to be recognized as one of the best business schools in the state.
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The school provides active, engaged learning experiences to empower future business leaders. State of the art computer labs are open day and night, with staff available to answer technical questions, and all student areas within the Peters Business Building have wireless Internet access. Department of Marketing and Logistics Peters Business Building, Room P: Academic Calendar Courses by Subject Course Numbering System Degree Roadmaps General Education Service-Learning Upper Division Writing.
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Department Department of Marketing and Logistics Susan Geringer, Chair Peters Business Building, Room Marketing and Logistics The Department of Marketing and Logistics offers three options within the Bachelor of Science in the Business Administration degree program: The Marketing Option Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service.
The Logistics and Supply Chain Strategies Option Logistics is associated with the movement, storage, and handling of materials and finished products.
Sports Marketing Option California boasts the largest number of sports organizations in the entire U. Marketing Concepts Recommended for first semester juniors. Fall, Spring GE Area: Marketing Research Recommended early in the Marketing Option. Principles of Logistics and Supply Chain Prerequisite: Global Logistics and Supply Chain Strategies Prerequisite: Purchasing and Materials Management Prerequisite: Retail Managing and Merchandising Prerequisite: Principles and Practices Prerequisite: E-Marketing Technologies and Social Media Prerequisites: Sports Licensing, Sponsorship, and Promotion Promotional practices used in the field of Sports Marketing: Healthcare Marketing Introduction to the principles and practices associated with marketing's role in the healthcare industry.
Political Marketing Marketing strategies used in the U. Profitability and Pricing The role of marketing in price determination and the critical impact that pricing has on profitability and product success.
Marketing to the Base of the Pyramid Market characteristics, challenges, and business model for low income markets. Strategic Planning in Marketing Prerequisites: Topics in Marketing Prerequisite: Independent Study See Academic Placement --Independent Study.
Approved for RP grading. Fall, Spring Back to Top. Roadmaps are not a guarantee of course availability. Catalog Office N. Fresno, CA P Accessibility Comment Form Disclaimer Diversity and Inclusion Emergencies Opportunities for All WASC Accreditation.
