Nascar publicly traded stock

By NASCAR Wire Service NASCAR.

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The list of blue-chip brands involved in NASCAR continues to grow. According to a recent internal analysis, the number of FORTUNE companies investing in NASCAR has increased 5 percent year-over-year.

Also, the number of FORTUNE companies investing in the sport has either grown or sustained year-over-year since Overall, more than one in four FORTUNE companies integrate NASCAR into their marketing strategies.

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A charter agreement with race teams, five-year track sanctioning deals and a bevy of new or renewed long-term partnerships have contributed to NASCAR's business growth over the last several years. FORTUNE companies Auto-Owners Insurance, Stanley DeWalt, Fastenal, O'Reilly Auto Parts and Axalta have all renewed with or entered the sport this season, highlighting the momentum across the industry. Repucom's SponsorLink survey shows NASCAR surpasses all other sports properties in fan sponsor consideration.

Seven out of 10 NASCAR fans are loyal to a sponsor's brand when it supports the sport, and three out of four NASCAR fans would consider a sponsor's brand. While being a FORTUNE company is the gold standard of success for publicly traded companies in the United States, there are several global corporations involved in NASCAR that weren't included in the analysis because they do not meet FORTUNE's criteria.

A number of blue-chip brands significantly involved in the sport did not qualify, including Mars, MillerCoors, Shell and Toyota.

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