Lock stock and two smoking barrels netflix sound

The top 50 companies in entertainment, media, sports, technology, and more. New workplaces, new food sources, new medicine—even an entirely new economic system. The apps, tips, tactics, and brain hacks to help you work smarter instead of harder. We peek behind the scenes at our Oscar-worthy Customers First Award winner. Right now, Hastings, the founder and CEO of Netflix, the online DVD subscription service, has seven movies at home, ranging from Z Channel , a documentary about the first pay-cable channel, to the cult phenom Donnie Darko.

He loved chick flick Fried Green Tomatoes but hated the Guy Ritchie heist film Lock, Stock and Two Smoking Barrels. I know all of this because Reed Hastings and I are friends.

Reed on Iron Jawed Angels?: The Friends network gives Netflix a way to more deeply engage customers in its service. But someday, it may also help Netflix detect possible spikes in movie demand so that it can avoid DVD shortages.

People with lots of friends, after all, have the ability to affect a lot of movie watching. Friends is just one of many ways online DVD pioneer Netflix is building on its technology roots to continue enhancing the customer experience. Last fall, the company introduced RSS feeds, automatically sending customers updates on new releases or account changes.

Netflix also triumphed over Wal-Mart this year. In what may be a first, the giant retailer gave up on its DVD rental service in May, directing its customers to Netflix. In exchange, Netflix will point its users to Wal-Mart for DVD purchases.

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The Friends network and profile capabilities, for example, are testaments to how well Netflix listens to customers: Each was added in response to consumer demand. Netflix could be called an employee innovator, too. Corporate employees stay happy—and therefore eager to solve tough engineering problems to improve the user experience—with perks like no hard limits on vacation time and free trips to Sundance each January.

But underlying that simple surface is a vast and complex software system that uses more than a million lines of code to compute who gets what movie next, which movies will be in demand, and, most important, which films to recommend to you. That recommendation software, called Cinematch, urges customers to go through a rating exercise, tuning the system to find movies they will like.

The more movies you rate, the more accurate your recommendations will become. In a sense, Cinematch is one-to-one, mass-customized, cocreated customer-relationship management, all rolled into one. Never mind the buzzwords.

[US] The sound on Lock, Stock, and Two Smoking Barrels doesn't seem to work for me. Any help? : netflix

Netflix says people who put movies in their queue from the new-release page or top list tend to give them lower ratings. Netflix, as you can imagine, is tight-lipped about Cinematch and how it works. What it will say is that Cinematch has a database of over half a billion movie ratings and takes in more than a million new ones every day.

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Netflix can be so private about its technology because most of it was built in-house. Netflix invented online DVD rental, after all, and few off-the-shelf systems suit its needs.

This is largely a company of geeks who love movies, not the other way around.

His last company wrote software for software developers. Netflix even built its own customer-support software a few years ago. The new system has a simple interface that gives reps a quick read on when DVDs were shipped or received. As part of a recent upgrade, 10 senior reps will get alerts that ask them to look into how a customer call might have been prevented. At times, reps will be prompted to call the customer back and interview him or her.

Today, the company has 3. Another problem for Netflix is its relationship with high-volume renters. But he denies any other penalizing of these members. Blockbuster Online, which launched last August, is growing quickly. Blockbuster gives away free in-store rental coupons, has begun using its stores as mini distribution centers, and is rolling out its own recommendation engine.

A site redesign is planned for early , and the company is looking into community features that may connect friends and family. Even though Wal-Mart is out of the picture, Amazon could still enter the market, too. The service will help deliver movies to set-top boxes in the living room more easily than current download services like Movielink or CinemaNow, but the cable companies, which already have their own versions of video on demand, will fight to remain kings of the couch.

Could Apple work its magic with movie downloads, too? The cause for celebration: Friends product director Chris Darner stands up to speak. Everyone laughs, but Darner has one more name to thank. We did this for them, and I wish all , of them could be here.

We certainly have enough food! See the full Customers First Awards. Fast Company Daily Newsletter. Fast Company Newsletter Subscribe. Design homepage cities graphics innovation by design interactive product spaces. Most Creative People Meet this year's inspiring leaders.

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