Forever 21 stock market chart

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FOREVER 21, INC.: quotes & news - Google Finance

Key Data Use of Proceeds Competitors. Company Overview Company Name RUE21, INC. We currently intend to use the remaining net proceeds, if any, for working capital and other general corporate purposes.

In April , we used borrowings under our senior secured credit facility to discharge all of our long-term debt, accrued monitoring fees payable to Apax Partners and a commitment fee payable to Bank of America, N. Availability under our senior secured credit facility is collateralized by a first priority interest in all of our assets.

The revolving credit facility accrues interest at the Bank of America base rate, defined at our option as the prime rate or the Eurodollar rate plus applicable margin, which ranges from 1. The weighted-average interest rate under the revolving credit facility was 1. We intend to obtain an amendment of certain provisions of our senior secured credit facility in connection with this offering.

Pending use of the net proceeds from this offering described above, we intend to invest the net proceeds in short- and intermediate-term interest-bearing obligations, investment-grade instruments, certificates of deposit or direct or guaranteed obligations of the United States government. By establishing a public market for our common stock, this offering is also intended to facilitate our future access to public markets.

We believe rue21 is specialized in its ability to operate successfully in many different types of markets, including small or middle markets where there is limited direct competition.

Small markets, which we define as communities with populations of less than 50, people, provide us with the ability to have a prominent location within the community.

Large value retailers may only have a small part of their store and total product selection dedicated to apparel and accessories. Although we feel we have many competitive strengths, we recognize that we face some competitive challenges in small to middle markets, including the fact that large value retailers, department stores and some junior retail stores have substantially greater name recognition, as well as financial, marketing, and other resources, and devote greater resources to the marketing and sale of their products than we do.

We believe that we benefit from the traffic that large value retailers generate in a shopping center, and often seek to place ourselves in close proximity to large value retailers.

We believe we are able to operate successfully in these markets given our distinctive combination of fashion and value.

Forever%2C21%2CShop%2Cfashionable%2Cclothing%2CFOR | Stock Prices | Quote Comparison - Yahoo Finance

In large markets, we tend to position ourselves adjacent to other value retailers in strip centers or outlet centers. Crew, Metropark, Old Navy and Wet Seal, choose to position themselves in the more dominant regional malls. We recognize that some of the specialty apparel retailers with whom we compete also successfully offer a personalized shopping experience that could appeal to our target customers and that existing and new competitors may seek to emulate facets of our business strategy and in-store experience.

Further, we may face new competitors and increased competition from existing competitors as we expand into new markets and increase our presence in existing markets. Competitive forces and pressures may intensify as our presence in the retail marketplace grows. Company Description rue21 is a fast growing specialty apparel retailer offering the newest fashion trends for girls and guys at value prices.

We operate over stores in 43 states. In addition, we offer our own brands, such as rue21 etc! The energy in our stores and our focus on customer service, combined with our great value products, keep our customers returning to us. Through viral marketing and our interactive website, we continue to build a rueCommunity with a loyal customer base that will drive our growth into the future. The company and customer culture we have created invokes only one simple thought in the minds of most We pursue a three-pronged strategy that focuses on diversification and growth.

The key elements of our strategy are: We offer a broad range of girls and guys apparel, accessories, footwear, jewelry and fragrances. Over the last few years, we have expanded and developed a number of product categories to complement our extensive apparel offerings, including rue21 etc!

Our stores are located primarily in small- and middle-market communities that we believe have been underserved by traditional specialty apparel retailers. In these markets, our limited competition comes from large value retailers who provide a less fashion-focused shopping experience. We drive sales growth through opening new stores, converting existing stores into our new, larger rue21 etc!

In fiscal year , we plan to open 85 new stores, including 56 new stores opened as of August 1, We also plan to convert 27 stores, including 18 stores converted as of August 1, , to a larger layout that includes a separate rue21 etc! We believe our merchandising initiatives and new category introductions will further enhance our comparable store sales growth. Under the leadership of Bob Fisch, our President and Chief Executive Officer, we have experienced consistent growth in net sales and net income over the seven prior years.

We have continued these strong results in recent quarters despite the difficult economic environment. Our comparable store sales increases were 4. We believe our compelling value proposition and trend-right merchandise have contributed to our strong operating results. We changed our name to rue21, inc. We intend to reincorporate in Delaware prior to the completion of this offering. Our principal executive office is located at Commonwealth Drive, Suite , Warrendale, Pennsylvania and our telephone number is Our corporate website address is www.

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